Google Gets Record-Breaking $2.7 Billion Fine for Manipulating Search Results

Google has just lost its biggest regulatory battle!

Google has been hit with a record-breaking $2.7 billion fine by the European antitrust officials for unfairly manipulating search results sine 2008

After a lengthy seven-year investigation that was launched in 2010 after several rivals complaint the European commission on Tuesday imposed this 'biggest even financial penalty' against the internet tech giant for breaking EU competition law.

Apart from the fine, the Commission has ordered Google to "stop its illegal conduct" and anti-competitive practices within the 3-month deadline or wanted to face a further penalty of up to 5% of the average daily worldwide turnover of the Alphabet, Google's parent company.

So now Google will have to change its search ranking algorithm. However, the company can also appeal this decision in EU courts to delay the resolution for years.

Apart from the fine, the Commission has ordered Google to "stop its illegal conduct" and anti-competitive practices within the 3-month deadline or warned to face a further penalty of up to 5% of the average daily worldwide turnover of the Alphabet, Google's parent company."